What’s with the cow?

In 2003 Seth Godin wrote Purple Cow and revolutionized how we sell, create, build and market. His revolutionary approach has even been claimed to replace the classic MBA by cool folks like Hugh MacLeod.

This site takes what he describes as a Purple Cow, the one product, service or idea that stand out way and above the rest, and applies it to the cool things real people are doing in the world through sites like Kickstarter, Indiegogo and many others. So many things are being created. Many get hidden among the noise.

Just like gold panning, it takes time and skill to find the nugget, or in this case the next big fat Purple Cow.

What I am doing here is just giving you a project a day. These are ones that excited me. They are projects I want to see funded or ones I am kicking myself for not doing myself.

So sit back and let me bring you the treasures.

Also if you think I am blind and have missed the most incredible project of all, please drop me a line and let me know.  I may feature it.